23% lift in monthly lead capture
Last updated June 2, 2026
+23%
monthly lead capture
4 weeks
time to first deploy
$480K
projected annual revenue lift
The business
Regional Concrete Contractor
A regional concrete contractor is a regional concrete contractor operating across the Midwest, specializing in residential and commercial flatwork, foundations, and decorative concrete. Running $10M–$15M in annual revenue with 60+ field crew members and a 4-person office staff.
The problem
What Was Broken.
The client estimated they were losing 15–20% of inbound leads to voicemail during after-hours and peak call times. Their two CSRs handled all inbound calls, but during summer season, hold times stretched past 2 minutes and abandonment rates spiked.
The quoting process was entirely manual — an estimator would drive to the site, measure, return to the office, build the quote in Excel, and email it 2–3 days later. By then, homeowners had often already signed with faster competitors.
They had no systematic way to track which leads converted, which were lost to slow response, or what their true cost per acquisition was by channel.
What we shipped
Production Deployments.
Voice Agent
Deployed into their existing phone system via Twilio, integrated with ServiceTitan dispatch. The agent handles after-hours calls, qualifies leads, books appointments directly on the dispatch board, and escalates emergencies to the on-call manager.
Quote Generation Module
Connected to their pricing engine and DocuSign. For standard jobs (driveways, patios, sidewalks), the system generates a quote from intake data within 2 hours of the initial call. Non-standard jobs still route to the estimator, but with pre-filled data.
How long it took
Phase by Phase.
- 1
Weeks 1–2: Diagnosis — audited call flow, mapped revenue leaks, interviewed CSRs and estimators
- 2
Weeks 3–4: Architecture — designed integration with ServiceTitan and Twilio, selected modules
- 3
Weeks 5–8: Voice Agent deployment and testing in production
- 4
Weeks 9–12: Quote Generation module deployment
- 5
Month 4+: Measurement phase, ongoing optimization
The outcomes
What It Did.
Within 60 days of voice agent deployment, the client saw a 23% increase in monthly lead capture — leads that previously went to voicemail were now being qualified and booked automatically. Quote turnaround dropped from 2–3 days to under 4 hours for standard jobs, and close rates on those quotes improved by 15%.
“We knew we were losing calls. We didn’t know it was $40K a month until TechExports showed us the numbers.”
The engagement
Scope and Investment.
Started as a 90-day Fractional CAIO engagement for diagnosis and architecture, then transitioned to module deployments for the Voice Agent and Quote Generation. Ongoing support and optimization continue at a flat monthly rate.
Honest postmortem
What We'd Do Differently.
We would have started with call recording analysis earlier in the diagnosis phase. We spent a week building the revenue leak map from scratch when the data was already sitting in their call tracking software. In future contractor engagements, we now pull call recordings on day one.
See If This Approach Fits Your Operation.
30 minutes. No pitch deck. We whiteboard your current stack and identify the highest-leverage automation.